This will be our fifteenth year of Christmas on the Radio. It may well be the last.
I'll be honest. I've never made a penny nor had a good sponsor since the first year of our program.
Every time we go to do this show, we get some things lined up, then at the last minute the sponsors either
fail to make deadline on getting us copy or just pull out.
Last year I couldn't even sell the show locally - our economy here was just too bad.
Now that the local radio station decided they couldn't afford a local person, my last amount of incentive to produce the program just disapearred. I also pulled the plug
on our weekly old time radio retrospective this year, another victim of finances and clearances.
I decided this year I was going to pull out all the stops and make this the best program ever.
This year won't be the usual collection of a big variety of shows.
This will be my favorite shows of all time. Picked by me. Stay tuned for the listing.
When Wyatt Cox moved to Las Vegas in 1996, he was faced with the challenge of making his radio station stand out in the crowded big-industry scene.
Most stations either ran reruns of their stations regular talk shows or played the same Christmas music as every other station.
With the help of a number of collectors of old time radio friends he assembled a 10 hour radio special that aired in Las Vegas for two years. When he left the station in December of 1999, he built on the concept adding a variety of
programs and commentary to an 18 hour package that was syndicated to a handful of stations.
Ten years later, the program continues as Christmas on the Radio with Wyatt Cox
and is available to radio stations on a barter basis. Fully flexible, each of the 24 hours stands alone.
Christmas on the Radio with Wyatt Cox is designed to run all day
Christmas eve and all day Christmas Day. The 24 hour length is
unduplicated, so you can start running the show at 3pm Christmas eve and run
through 3pm Christmas day with no duplications. Or run all weekend long if
you want to. Just shuffle the hours and repeat.
The program features classic old-time radio programs from the greatest radio performers like George Burns and Gracie Allen, Jack Benny,
Fibber McGee & Molly, and legendary radio shows like Boston Blackie, Duffy's Tavern, the Great Gildersleeve, and many more.
Each year we include a number of rarities such as an episode of Suspense starring Raymond Burr,
dramatizations of Miracle on 34th Street and It's a Wonderful Life
Christmas on the Radio is ideal for traditional and non-traditional radio advertisers.
Have one sponsor buy out the whole show, or sell each hour individually.
Wyatt will assist with promos and telephone interviews on your local shows, and for a nominal fee will do personalized
commercials for your advertisers.
The program contains two breaks total each hour and is super easy to automate.
Join us for yet another exciting year. Make your radio station stand out by adding
Christmas on the Radio with Wyatt Cox to your holiday line-up.
For more information,
email anytime and a representative (
that's Wyatt, he also does the dishes) will contact you...
NOTE: I took down the voicemail number that usully answers because I havn't been able to keep up. Please email and I'll get you what you need as quickly as possible.
PS: Whoever keeps hitting us from San Antonio, don't expect the page to change. If you want to know anything, email me....OK?
We mentioned how Christmas on the Radio is ideal for traditional and non-traditional radio advertisers.
One station sold the show out to one sponsor in a single afternoon. The sponsor renewed for 2007 and 2008! A co-owned station also sold the show out in a matter of hours,
and sold the show out to a non-traditional advertiser in a day in 2008 when the 2006 and 2007 sponsor balked.
Even our internet affiliates Stop and Go Radio and WOQ reported huge listenership for the times they aired the special along with great listener reaction.
2011 show Listing
11 minutes station inventory:
Segment 1 - 06:10 to 29:50 - 23:40
Segment 2 - 34:10 to 58:50 - 24:40
