When Wyatt Cox moved to Las Vegas in 1996, he was faced with the challenge of making his radio station stand out in the crowded big-industry scene.
Most stations either ran reruns of their stations regular talk shows or played the same Christmas music as every other station.
With the help of a number of collectors of old time radio friends he assembled a 10 hour radio special that aired over KRLV
in Las Vegas for two years. When he left the station in December of 1999, he built on the concept adding a variety of
programs and commentary to an 18 hour package that was syndicated to a handful of stations.
Ten years later, the program continues as Christmas on the Radio with Wyatt Cox
and is available to radio stations on a barter basis. Fully flexible, each of the 24 hours stands alone.
Christmas on the Radio with Wyatt Cox is designed to run all day
Christmas eve and all day Christmas Day. The 24 hour length is
unduplicated, so you can start running the show at 3pm Christmas eve and run
through 3pm Christmas day with no duplications. Or run all weekend long if
you want to. Just shuffle the hours and repeat.
The program features classic old-time radio programs from the greatest radio performers like George Burns and Gracie Allen, Jack Benny,
Fibber McGee & Molly, and legendary radio shows like Boston Blackie, Duffy's Tavern, the Great Gildersleeve, and many more.
Each year we include a number of rarities such as an episode of Suspense starring Raymond Burr,
dramatizations of Miracle on 34th Street and It's a Wonderful Life
Christmas on the Radio is ideal for traditional and non-traditional radio advertisers.
Have one sponsor buy out the whole show as our Winnemucca NV affiliate did last year, or sell each hour individually.
Wyatt will assist with promos and telephone interviews on your local shows, and for a nominal fee will do personalized
commercials for your advertisers.
The program contains two breaks total each hour and is super easy to automate.
Join us for yet another exciting year. Make your radio station stand out by adding
Christmas on the Radio with Wyatt Cox to your holiday line-up.
For more information, call 24 hours a day - 702-920-8686 or
email anytime and a representative (
that's Wyatt, he also does the dishes) will contact you...
We mentioned how Christmas on the Radio is ideal for traditional and non-traditional radio advertisers.
Fred Weinberg's KWNA sold the show out to one sponsor in a single afternoon. The sponsor renewed for 2007 and 2008! His station in Ely, NV KELY also sold the show out in a matter of hours,
and sold the show out to a non-traditional advertiser in a day in 2008 when the 2006 and 2007 sponsor balked.
"I've never seen a Christmas show sell out like this. But then, I know what Wyatt can so, and given how hard he works, nothing should surprise me. He delivers quality." - Fred Weinberg
Even our internet affiliates Stop and Go Radio and WOQ reported huge listenership for the times they aired the special along with great listener reaction.
Our Eleventh edition!
This years program will focus on the Christmases of 1939, 1949, and 1959, with outstanding Christmas shows from the best known names in Radio. The program takes listeners back to Christmases 50, 60, and 70 years ago.
In addition to the big stars such as Jack Benny, Bob Hope, Fibber McGee and Molly, Al Pearce, Phil Harris and Alice Faye, you'll hear radio's greats such as Vic and Sade, Blondie, Our Miss Brooks, Candy Matson, Lum and Abner, and Harold Perry as the Great Gildersleeve. You'll also hear dramatizations of Miracle on 34th Street, A Christmas Carol, and that early 1947 movie that didn't become a Christmas tradition until the late 80's, It's a Wonderful Life. Comedy, Variety, Drama, and even Thrillers. They're all a part of Christmas on the Radio with Wyatt Cox.
To be honest, I almost didn't do it this year.
Since taking over as GM here at KELY-AM, a standalone 250W AM here in Ely, NV, I've been working 12 hour days, seven day weeks, just to keep the lights on and keep the mandatory (to me, anyway) service elements going. Where was I going to find the time to research and produce a 24 hour Christmas special? A special which hasn't had a real national sponsor for the last six years...
But then people started asking, what shows was I running, when would it be ready....
...and the newspaper editor, who wrote this article in the Ely Times
asked about this year's show. Well, I had to do it.
So Florida based Accent Radio Network will clear the show from 12:01am to 11:59pm Eastern December 25th, and independent stations have already signed on. Not as many as year's past, but hey, they wanted it.
I have two local sponsors lined up. If they buy, the commission will be the most I've ever gotten for the show.
Labors of love. Sad, ain't it?
2 minutes Network inventory, 11 minutes station inventory:
Segment 1 - 06:10 to 29:50 - 23:40
Segment 2 - 34:10 to 58:50 - 24:40
